OMMUSE

Role

CMO of a rapidly-scaling, AI-powered, creator-centered innovative music tech platform

Scope

Brand identity, website, campaigns, email, and an enterprise tier for labels and publishers, on an AI-powered platform

Impact

Helped over 100k artists make their lives easier with our platform. OmMuse is currently in talks of getting acquired after only two years of being live.

Recognition

Challenge: Music tools have always sat behind a wall of money and gatekeepers, which locks most artists out. OmMuse, the music-tech platform I co-founded and ran as CMO, was built to tear that wall down.

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Idea: Create a highly-accessible platform that gives artists and music companies a suite of innovative tools that make their lives easier, offering optimized storage, production, and project management solutions tailored to each user. (Think if Dropbox, Jira, and Slack had a baby specifically for musicians.)

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Result: 0 to 80,000+ users in 35 weeks, a thriving B2B Enterprise program for music companies, and coverage in Yahoo Finance, Digital Music News, and MarketWatch. More than a marketing win, it's proof that I can build and lead an entire brand no one's heard of from nothing—not just the creative, but the strategy, the growth, and the business behind it.

Accelerated growth beyond just branding

As a marketing executive, this job pushed and stretched me to evolve outside of my previous Brand Manager / Creative Leader roles. I was responsible for overseeing all marketing initiatives, including building the brand from scratch, website, UI/UX, content, social, paid media, email, partnerships, press, hiring, and creating an enterprise tier for labels, publishers, and talent management companies.

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I wore a million hats every day and played a crucial role in effeciently scaling a tiny startup into a respected platform that's sucessfully outpacing competitors 30x its size.

OMMUSE

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